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Thank you Google
Two years ago we launched the PackerBackerBlog.com in order to help build Feed.Us. The original blogger bailed, so it's now been left to me (and a few others). It's a decent site - but there isn't enough content in order to make it great (we need more bloggers... anyone??).
But - thanks to Google, the PackerBackerBlog.com is considered a expert source when non-blog media outlets need to know something about the Packers.
Case in point... NPR and Brett Favre. Last year, I did three NPR interviews regarding Favre. And yesterday, I did two more. The audio embeds are below.
How does a little blog like this get regular radio requests? Thank you Google. The PBB is the top ranked blog in Google for "Packer Blog" and "Packers Blog". No tricks here... we followed the basic SEO strategy (URL, page title, h1/h2, and metatags) and, of course, Feed.Us helps make a site work in Google.
We've helped dozens of Feed.Us clients become Google's expert within their niche and along the way I've learned a few things:
1. Concentrate on a niche.
2. Location location location.
3. Have your focus in the domain and in the URL.
4. Page titles, H1 for the headline, each article should have it's own specific page on your site.
5. Match the page title to the headline and the meta description.
But most important, concentrate on your niche. The niche-ier the better.
